A 30-second TV spot supporting the campaign will air in 10 NASCAR markets. Online banner ads complement the Web site and will also run on NASCAR, Yahoo! Sports, Sports Illustrated, and Fox Sports Web sites through July 2009. Other site features include poll questions and fun facts about NASCAR. 43 pit crew and Air Force special operations workout routines. Fans can also download car-care tips and No. The site also has a "Reed Fanzone" where fans can submit questions to the driver, and he will respond with a video message. The Web site features advanced interactive capabilities including a tracker that uses Air Force GPS technology to monitor where the No. Richard Solorzano, AFRS Advertising Branch chief. "Switching Seats" is designed to appeal to young NASCAR fans who are mechanically and technically inclined and whose interests are similar to other young men and women choosing to pursue those interests as part of an Air Force career, said Capt. 43 crew in a NASCAR pit stop while racing against the clock. Sorenson and his crew participate in basic military training, a 30,000-foot air refueling mission and an F-15 Eagle orientation ride, while Air Force men and women join the car No. The campaign includes a new NASCAR Web site located on the recently redesigned that documents the job-switching activities.
"This campaign allows people to experience the hands-on, minds-on and problem-solving tactics of both the Air Force and NASCAR." "Switching job roles with someone can be a rewarding and educational experience - especially when your job is to pilot an F-15 fighter jet or drive a car going more than 200 mph," said Christa D'Andrea, Air Force Recruiting Service Public Affairs chief.
43 driver Reed Sorenson and crew members engaged in each others' jobs. The campaign centers on the parallels between Air Force and NASCAR high-performance jobs and focuses on No. Air Force, along with its contract advertising agency GSD&M Idea City, launches the multi-media marketing campaign "Switching Seats" today in support of its NASCAR partnership. RANDOLPH AIR FORCE BASE, Texas - The U.S.
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